About Poshte'

Crafting heritage into global luxury through authenticity, design evolution, and artisan-led partnerships.

Our Story

Poshte' - Crafting Heritage into Global Luxury

Poshte' is a story of roots, resilience, and a shared vision to transform India's rich artisanal heritage into refined, globally relevant products. Built on authenticity and purpose, the brand bridges traditional craftsmanship with modern design, creating pieces that carry both meaning and market appeal.

From intricately detailed surfaces to bold textures and colors, every piece is developed to stand apart in a market of mass-produced goods while staying rooted in India's living craft traditions.

The People Behind Poshte'

Two Perspectives, One Shared Vision

The Origin of Purpose

Nitya

For Nitya, Poshte' is deeply personal. Coming from Kashmir, the early separation from her homeland created a lasting desire to stay connected to her roots. Naming the brand Poshte', a Kashmiri expression symbolizing abundance, blessings, and goodwill, became a meaningful anchor to her identity. An engineer by education and a coder by profession, she balanced life as an Army wife, a devoted mother, and a creative mind. Her travels across India exposed her to an extraordinary diversity of crafts, and by working closely with artisans she came to understand both the beauty of their work and the challenges they face. What began as curiosity evolved into purpose, eventually leading to the creation of Poshte'.

The Strategic Vision

Juhi

With over a decade of experience as a financial advisor, Juhi brings structure, scalability, and a strong business perspective to Poshte'. Her passion for Indian handicrafts aligns with her belief that artisan-led industries hold immense economic potential. She is committed to creating a sustainable ecosystem where artisans are empowered, fairly rewarded, and connected to global markets. Her vision ensures that Poshte' is not only rooted in purpose, but also built for growth, consistency, and long-term partnerships.

The Brand

Poshte' offers an exclusive collection of handcrafted products sourced and developed in collaboration with skilled artisans across India.

Each product reflects authenticity rooted in traditional techniques and heritage crafts, craftsmanship refined through generations of artisan expertise, design evolution that blends timeless artistry with contemporary aesthetics, and functionality that ensures durability and everyday usability.

This is what gives Poshte' its distinct language: meaningful luxury shaped by human skill, cultural memory, and a modern sense of relevance.

For Global B2B Partners

Distinctive Handcrafted Collections for Modern Buyers

Poshte' is positioned for retailers and buyers seeking distinctive, story-driven handcrafted collections. We create assortments that combine artisan-backed production with refined aesthetic direction for global markets.

Our approach includes curated and exclusive product ranges, design-led customization for diverse markets, consistent quality, and a compelling brand narrative aligned with conscious consumerism. The result is a partnership model built for both commercial clarity and long-term differentiation.

Brass handcrafted Poshte' bag for global business sourcing

Our Commitment

Preserving Craft, Enabling Livelihoods

At its core, Poshte' is dedicated to preserving traditional Indian craftsmanship while enabling sustainable livelihoods for artisans.

Each collaboration, each product, and each partnership contributes to ensuring that these crafts not only survive, but thrive in a global marketplace.

An Invitation

Take Home a Piece of Abundance

Poshte' is more than a brand. It is a platform for heritage, a network of skilled hands, and a vision for meaningful luxury.

We invite you to partner with us and bring handcrafted excellence to the world. Poshte' - take home a piece of abundance.

Contact Poshte'

Let's build your next sourcing program.

Share your requirements and our team will help you with product options, sampling, pricing, and shipment-ready coordination for your business.

care@poshte.net

Phone

+91 97791 74717

Location

Lucknow, India